CSR: Dangote Updates Northwest journalists’ multi-media skills


In what could be best described as inclusive Corporate Social Responsibility (VSR), the Dangote Group in partnership with Folio Media and Creative Academy on Wednesday began a  3-day capacity building training aimed at updating the digital journalism skills of selected journalists from the Northwest states.


The training scheduled to hold between December 1-3, brought together journalists from both the conventional and new media from Sokoto, Katsina, Kebbi, Kano, Kaduna, Zamfara and Jigawa States.


The three-day workshop themed: “The Convergence Journalism” had earlier been held in other geo-political zones of the country.

 
At the opening of the training at a hotel in Kano on Wednesday, the company’s Group Chief, Branding and Communication, Anthony Chiejina, said the training was planned to upgrade the capacity of practising journalists on multimedia skills.

 
Project Coordinator, Folio Media and Creative Academy (FMCA), Alabi Pius, noted that his organisation is the training arm of Folio Communications Plc. Publishers of Daily Times newspaper, adding that the training was conceived to equip Journalists, Media Executives, Public Relations Officers and other professionals with digital skills.

A resource person who lectures at the Bayero University Kano, Dr Mukhtari Magaji urged journalists to prepare for the transition from analogue to digital media quickly added that the skill would empower and make them relevant in the new world.

 
Dr. Magaji described convergence Media as a mixture of texts, audio, and video for production and consumption via a single medium of communication.   

Other lecturers scheduled to speak at the training program include Bala Muhammad, a former journalist with the BBC World Service in London and lecturer with Bayero University Kano; as well as Saminu Umar, a lecturer at the same University.

Shola Ojo Sent In This Report